His UK operation is also booming. By sourcing goods direct from China he can undercut rivals like Moben and B&Q. Poor MFI have stopped selling kitchens altogether after suffering devastating losses. He really does seem like an unstoppable force.

If only he can sort out his dodgy image. He’s certainly got a soft side, being devoted to his nine-year-old son, Kent. "My only hobby is watching my kid grow up. We have a caravan in Wales and go there at weekends." Despite his huge wealth, Miller still lives in a two-bedroom flat.

He seems to have all the credentials for an image makeover. In person he’s likeable and infectiously enthusiastic. His workforce idolise him. His success in China is truly remarkable. My advice to Miller? Get a better nickname.

Vance Miller’s Guide To China

Official advice:

"Take no notice of bureaucratic pricks. Whatever the Brits say about China is to put you off. They are not going to tell you anything to make your life easy out there."

Eating out:

"Chinese hospitality is simply a way of winning you over and bullshitting you. It’s brainwashing. Most people who go out there are not the bosses; they have to report to the big boss. Once they’ve been wined, dined and wenched, most foolish naïve English guys fall for it."

Watch your organs:

"I was once staying in a hotel, when there was a commotion in the room down the corridor. Turns out there was a guy who had woken up in an ice bath with a note on his chest. It said ‘Go and find a doctor. We have taken your kidney’. He’d been out drinking with some guys the night before and they drugged him."